Welcome back to Transform Agency Talks, where we highlight the experiences and expertise of our team members working on cutting-edge e-commerce projects.
Today, we sit down with Sergey Girlya, Project Manager at Transform Agency. Sergey plays a crucial role in transforming ideas into successful projects, managing everything from planning and execution to risk mitigation and stakeholder alignment. His ability to balance technical depth with strategic thinking makes him a key player in ensuring seamless e-commerce solutions.
We asked Sergey three questions:
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Q: How do you balance the technical and strategic aspects of leading e-commerce projects?
A: Balancing the technical and strategic aspects of leading e-commerce projects requires a combination of deep technical understanding and high-level business acumen.
Here’s how I approach it:
- Aligning Business Goals with Technical Execution
Start by understanding the client’s business objectives, KPIs, and long-term vision. Translate these goals into clear technical requirements that developers can execute while ensuring scalability and performance. Ensure that every technical decision (platform, architecture, integrations) supports business growth and conversion optimization. - Prioritizing Features Based on ROI
Not all features provide equal value—prioritize development efforts based on impact vs. effort. Balance innovation with practicality by evaluating which enhancements truly drive revenue, reduce operational costs, or improve UX. - Managing Technical Debt & Scalability
Magento projects often accumulate technical debt if not managed properly. I ensure teams follow best practices in code quality, modular development, and documentation. I advocate for scalable architectures, including Hyvä, which simplifies Magento’s frontend, reduces technical debt, and significantly improves site performance—aligning both technical and business goals. - Cross-Team Communication & Stakeholder Management
Act as the bridge between business stakeholders and developers by translating business needs into actionable tasks. Facilitate effective communication using structured updates, roadmaps, and technical demos to keep all parties aligned. - Risk Mitigation & Agile Execution
Identify risks early (e.g., third-party module dependencies, SEO impact of migrations, performance bottlenecks). Implement phased rollouts and MVPs to mitigate risks while maintaining momentum. Use Agile methodologies (Scrum/Kanban) to ensure adaptability and continuous feedback loops. - Data-Driven Decision Making
Leverage analytics tools (GA4, Magento BI, A/B testing) to measure the success of implementations. Make data-backed decisions for conversion optimization, site speed improvements, and UX enhancements. - Continuous Learning & Adaptation
E-commerce is fast-evolving—staying updated with Magento updates, AI-driven personalization, and emerging payment solutions is crucial. Hyvä adoption is a key part of this strategy—as more merchants shift to performance-first frontends, ensuring teams are proficient in Hyvä is critical for maintaining a competitive edge. Encourage a culture of learning within the team by organizing knowledge-sharing sessions and post-mortem reviews.
By balancing technical depth with strategic thinking, I ensure that projects not only meet technical excellence but also drive tangible business results. Leveraging modern solutions like Hyvä helps achieve long-term scalability, cost efficiency, and better user experience.
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Q: What’s Transform Agency for you?
A: Transform Agency is more than just a workplace—it's a team of dedicated professionals who are passionate about delivering high-quality e-commerce solutions. Over the past three years, I’ve seen firsthand how we prioritize innovation, client success, and technical excellence.
We don’t just build Magento stores; we create scalable, high-performance solutions that help businesses grow. The agency fosters a culture of collaboration, problem-solving, and continuous learning, which makes it an exciting and rewarding place to work.
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Q: What’s one piece of advice you’d give to clients about optimizing their e-commerce platforms?
A: Focus on performance and scalability from day one. A slow or poorly optimized store will hurt conversions, SEO, and customer experience. Prioritizing Hyvä for the frontend, clean architecture, and optimized third-party integrations will ensure your store remains fast, scalable, and easy to maintain.
Additionally, invest in ongoing testing and data-driven decision-making—regular performance audits, A/B testing, and UX improvements will help you stay ahead of the competition.
Sergey’s expertise highlights the importance of aligning technical decisions with business goals, embracing performance-first solutions like Hyvä, and continuously optimizing for scalability and efficiency. His approach ensures that e-commerce projects not only run smoothly, but also drive meaningful business outcomes.
Who should we interview next? Drop your suggestions in the comments, and stay tuned for more insights from the experts at Transform Agency!
