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In this exclusive interview, we sit down with Natalia Goncharenko, the CEO of Transform Agency. As a driving force behind the agency, Natalia supervises our custom development teams, fosters strong client relationships, guides marketing strategies and many more.
With years of experience in e-commerce, custom development, and marketing, Natalia has a unique perspective on how businesses can navigate the rapidly evolving digital landscape. In this conversation, she shares her insights on navigating business challenges, what sets Transform Agency apart, and essential advice for optimizing e-commerce platforms.
We asked Natalia three questions:
Q: Can you share an example of a time when you successfully navigated a significant business challenge?
A: We've all faced numerous challenges over the past few years, so there's no need to highlight a specific one. Whatever challenge your business encounters, it's crucial to listen and adapt. Listen closely to your customers, understand the difficulties they face, and be flexible enough to find ways to help them overcome those challenges, even if it means venturing into new territory or challenging your past experiences. It's the reliable partners and their willingness to support you and your business that help us all stay afloat when things seem to be going downhill. Be that reliable partner, help your customers meet their challenges, and their positive results will become the solution to your own problems.
Q: What do you think sets Transform Agency apart from other companies in this field?
A: Transform Agency stands out in its own way. We have a strong team of professionals with extensive experience in eCommerce, custom development and marketing. But on top of that, our roots are in Amasty, a product development company and an active eCommerce business. This background allows us to understand the daily challenges merchants face, as we have overcome them ourselves. We have played a key role in making the Amasty group of companies a leader in its domain, and we have similarly assisted dozens of businesses globally. Unlike typical developers who focus solely on completing tasks as described by clients, we leverage our expertise to help our customers adapt to the ever-changing eCommerce landscape. We achieve measurable results by delving deep into our clients' business challenges and finding the best possible solutions to alleviate them.
Q: What’s one piece of advice you’d give to clients about optimizing their e-commerce platforms?
A: There are no good or bad eCommerce platforms, there are good or bad ways to use them.
Ensure that you have a reliable developer who not only understands the eCommerce landscape but can also help you achieve your business objectives beyond just building a website. Use analytics to make informed decisions, ensure your website is GPSI-positive, and don't forget to engage with your customers—no one can provide better insights into customer needs than the customers themselves.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
Natalia's insights underscore the importance of customer understanding, and leveraging a strong team to succeed in e-commerce. Whether you're facing a challenge or aiming to enhance your online presence, the right approach can make all the difference.
Get in touch with our team if you need an expert hand in e-commerce customization and let us help you unlock your business's full potential.
A seasoned product manager specializing in e-commerce, Helen excels in market analysis and strategic marketing for Magento platforms.
A seasoned product manager specializing in e-commerce, Helen excels in market analysis and strategic marketing for Magento platforms.
