0%
Here’s the next episode of our employee interview series: let’s gain some insights from what inspires their success on e-commerce projects and in day-to-day routine work.
Today, Anna Shumeiko, our Head of Sales and Customer Success, takes the spotlight in our employee interview series. At Transform Agency, she drives revenue growth by leading sales strategies, fostering customer relationships, and ensuring long-term client satisfaction and retention.
We asked Anna three questions:
How do you handle conflicting priorities between clients and internal teams?
To effectively manage priorities between clients and internal teams, I follow a few simple but always reliable rules:
- Clear Communication: Establishing transparent communication with both sides helps understand needs, allocate resources properly, and set the right expectations. I always prefer a call over emails—and a video call is even better.
- Task Prioritization: Using a priority system ensures that the most critical tasks are addressed first. Priorities must be clearly defined and agreed upon by everyone involved—both the client and the team.
- Regular Updates: Frequent project check-ins help identify issues early and find solutions in time. There’s a structured update flow for the client that needs to be followed. This approach helps balance interests and capabilities on both sides while ensuring tasks are handled efficiently.
What’s Transform Agency for you?
For me, Transform Agency is a well-balanced blend of three aspects:
- Team expertise: For a Sales or Account Manager, it’s crucial to know that you have a strong backup – a team with deep expertise that can always support you in client interactions.
- A Results-Driven Team: It’s essential to have a team with one clear goal: making the client happy and helping their business grow.
- Proactivity and Flexibility: A team that doesn’t stand still, always looks for new solutions, and tries different approaches. Always one step ahead!
What’s one piece of advice you’d give to clients about optimizing their e-commerce platforms?
One of the best tips is to optimize your website’s mobile version, no matter how obvious it may sound. Take a close look at Hyvä. More and more people are shopping from their smartphones, and if your site doesn’t function properly on mobile devices, you’re losing a huge share of potential customers. Make sure your site loads quickly, navigation is intuitive, and the checkout process is smooth and clear. This will significantly boost conversions and improve user experience.
Additionally, try to establish a process of continuous usability and marketing hypothesis testing to determine what works best for conversion optimization and a seamless user experience.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
As we wrap up this insightful interview, it’s clear that Anna’s expertise and approach to sales and customer success play a key role in driving growth and strengthening client relationships at Transform Agency. From balancing priorities to fostering a results-driven team, her insights provide valuable takeaways for anyone working in e-commerce.
Stay tuned for more interviews with our team as we continue to share stories, strategies, and inspiration from behind the scenes at Transform Agency! Who should we interview next? Drop your suggestions in the comments.
