Usabilityoptimization
for a furniture store
Home decor and furniture store optimization
Explore how Transform Agency empowered its client to enhance critical site engagement metrics.
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On-page depth
and pageview optimization
Platform
Adobe Commerce (Magento 2)
Industry
Furniture, Household goods
Outputs
Digital design UI/UX — Design style guide — Technical consultation — Photography style guide
Challenge
Our client mentioned a recent decline in on-page time and pageview depth. Consequently, they asked us to rethink their main website, aiming for improved responsiveness, emotional resonance, and intuitiveness.
Solution
To achieve this, we designed a light-colored website with an emphasis on large, high-quality photographs, all while maintaining fast page loading speed. Additionally, our team developed all the necessary pages for both desktop and adaptive versions, ensuring compatibility with various screen sizes. As a result, the client shared that the previously declining metrics have now increased to the desired levels.
Results
Our UX/UI redesign not only simplified the art selection process but also significantly improved user engagement, conversion rates, and overall customer satisfaction, contributing to our client's success in the home decor e-commerce market. In numbers, we helped our client to get a 15% increase in average time spent on the site, indicating improved user engagement.
Thanks to the enhanced shopping cart experience, as a result of our work, our client measured elevated conversion rates, improved user satisfaction and a significant reduction in bounce rates. And due to the visually appealing design, the client achieved brand perception enhancement, resulting in increased customer loyalty.
Schedule a consultation
We'll get back to you in 24h max
What are the next steps?
Vladimir Derachits
Account Manager
Anna Shumeiko
Head of Sales and Customer Success
Lisa Pradkina
Account Manager
Schedule
a consultation
We'll get back to you in 24h max
What are the next steps?
⭐ An expert contacts to discuss your requirements and ideas
⭐ If needed, we will sign an NDA to maintain your privacy
⭐ We prepare an estimate and a proposal for you, including timelines, budget, and the scope of the project
Anna Shumeiko
Head of Sales and Customer Success
Vladimir Derachits
Account Manager
Lisa Pradkina
Account Manager
