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Welcome to the next episode of our employee interview series, where we explore the insights and experiences that drive success in e-commerce projects and daily operations.
Today, we’re featuring Karina Zulfugarova, our Project Manager at Transform Agency. Karina plays a key role in coordinating custom development teams, managing client relationships, and ensuring seamless project delivery.
Let’s dive into her perspective on project management, client collaboration, and optimizing e-commerce platforms.
We asked Karina three questions:
How do you handle conflicting priorities between clients and internal teams?
As a Project Manager, I prioritize transparent communication and stakeholder alignment. When conflicts arise, I assess the impact of each task on business goals, urgency, and resource availability. For example, if a client requests an urgent bug fix while the team is mid-sprint on another task or project, I collaborate with all parties involved, including other Project Managers, to negotiate timelines or reallocate resources. This approach ensures that critical client needs are met without compromising internal workflows. Regular prioritization reviews and the implementation of Agile methodologies help balance expectations, while providing clear updates to clients fosters trust and effectively manages delivery timelines.
What do you think sets Transform Agency apart from other companies in this field?
Transform Agency combines extensive Magento expertise with a client-centric approach. We specialize in providing tailored solutions, ranging from module customization to bespoke feature development, ensuring scalability and long-term value. Our proactive collaboration model, in which we function as an extension of our clients' teams, enables us to anticipate needs and deliver faster resolutions.
What’s one piece of advice you’d give to clients about optimizing their e-commerce platforms?
Invest in proactive maintenance and data-driven customization. Regularly audit your platform’s performance, update core systems, and utilize analytics to identify friction points, such as checkout bottlenecks or mobile UX gaps. Customizing modules to align with your unique workflows, rather than relying on off-the-shelf solutions, can significantly enhance user experience and conversion rates. At Transform Agency, we assist clients in implementing these tailored optimizations while ensuring their platforms remain agile for future growth.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
Get in touch
with our expert
Discuss your project requirements and get a free estimate.
Karina’s insights emphasize the value of transparent communication, effective prioritization, and customized e-commerce solutions. At Transform Agency, we are dedicated to driving business growth through expert development and proactive problem-solving.
